Salt and Pepper is a fresh company founded in 2013 by Vasilis Sidiras and Ioanna Makrinaki.

The brand focuses on the production of jean-based products. Vasilis ,a graduate of SITAM school of fashion & design, and Ioanna , graduate of Italian Literature, were both born in Thesaloniki . Coming from families involved in merchandising they decided to focus on the most basic part of everyday clothing, denim. This endeavor led to the launch of “Salt and Pepper” that was established in 2013.

Their inspiration stems from their love for casual dressing and everyday life, always being up to date with the latest international trends and of course, street fashion.